'Bookish' Identity Design

I absolutely love this identity design for a website called Booki.sh. I love how they took a simple object such as a pair of reading glasses and turned it into the letter 'B'. I also love the wirey look of the type as well as the lovely contrasting blue and orange. Simple and chic, yet so modern! Love it!

Inventive Labs designed the online environment with illustrations by Lachlan Conn and Ben Sanders.